Business Analytics
Combining data, analysis and judgement to inform decisions
Häftad, Engelska, 2023
1 049 kr
Skickas . Fri frakt för medlemmar vid köp för minst 249 kr.
Finns i fler format (1)
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.
Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.
Key features include:
• Analytics in Practice vignettes show how data and analytics have been applied in real organisations
• Video interviews with industry professionals bring examples to life
• A running case study and accompanying dataset allow you to apply what you have learnt
Suitable for undergraduate and postgraduate students studying business analytics.
Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.
Key features include:
• Analytics in Practice vignettes show how data and analytics have been applied in real organisations
• Video interviews with industry professionals bring examples to life
• A running case study and accompanying dataset allow you to apply what you have learnt
Suitable for undergraduate and postgraduate students studying business analytics.
Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
Produktinformation
- Utgivningsdatum2023-06-29
- Mått186 x 232 x 16 mm
- Vikt420 g
- FormatHäftad
- SpråkEngelska
- Antal sidor240
- Upplaga1
- FörlagSAGE Publications
- ISBN9781529796117
Tillhör följande kategorier
Hoppa över listan
Du kanske också är intresserad av
Omvårdnadens grunder - paket
Sofia Almerud, Annica Backman, Anna-Karin Edberg, Anna Ehrenberg, My Engström, Katarina Göransson, Lena Marmstål Hammar, Stefan Nilsson, Lars Wallin, Helle Wijk, Joakim Öhlén, Lilas Ali, Anette Alvariza, Ann-Christine Andersson, Pia Andersson, Anna Anåker, Charlotta van Eggermont Arwidson, Margareta Asp, Åsa Audulv, Malin Axelsson, Mariette Bengtsson, Eva Benzein, Lena Berg, Monica Bergqvist, Eva-Karin Bergström, Ida Björkman, Catrin Björvell, Angela Bång, Carina Bååth, Josefin Bäckström, Karin Bölenius, David Edvardsson, Rakel Eklund, Inger Ekman, Mirjam Ekstedt, Ann Catrine Eldh, Karin Enskär, Sofia Erestam, Anneli Eriksson, Henrik Eriksson, Marie Ernsth Bravell, Jan Florin, Anna Forsberg, Henrietta Forsman, Anette Forss, Mio Fredriksson, Febe Friberg, Maria Grandahl, Tanja Gustafsson, Agneta Gånemo, Elizabeth Hanson, Malin Hansson, Amanda Hellström, Ingela Henoch, Inger Jansson, Maria Jirwe, Lena Johansson, Pauline Johansson, Unn-Britt Johansson, Birgitta Kerstis, Ann-Sofie Källberg, Ulrika Källman, Anita Kärner Köhler, Cecilia Larsdotter, Margret Lepp, Maria Lindström Nilsson, Mikael Lundmark, Anneli Löf, Lennart Magnusson, Catharina Melander, Jenny Milton, Beata Molin, Annika Nordin, Maria Norinder, Sepideh Olausson, Carina Persson, Kerstin Prignitz Sluys, Josefin Rahmqvist, Birgit Holritz Rasmussen, Anneli Ringblom, Karin C. Ringsberg, Ann Rudman, Ann-Marie Rydholm Hedman, Silje Rysst, Lars Sandman, Regina Santamäki Fischer, Britt-Inger Saveman, Johanna Sjömar, Karin Stenzelius, Anna Strömberg, Annelie J. Sundler, Märtha Sund Levander, Kristina Svantesson, Anna Swall, Susanne Syrén, Pia Tingström, Johanna Ulfvarson, Sara Wallström, Albert Westergren, Lena Wiklund Gustin, Ulrika Winblad
Häftad, 2025
1 569 kr
- Nyhet
- Nyhet
Del 1
