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Few films have had the influence and impact of The Blair Witch Project (1999). Its arrival was a horror cinema palette cleanser after a decade of serial killers and postmodern intertextuality, a bare bones 'found footage' trend setter. In this Devil's Advocate, Peter Turner tells the story of the film from his conception and production then provides a unique analysis of the techniques used, their appeal to audiences and the themes that helped make the film such an international hit, including the pionerring internet marketing.
Peter Turner is a film and media studies lecturer at Bracknell and Wokingham College, UK, and a regular contributor to MediaMagazine and Splice, among other publications.
Introduction1. The Making of The Blair Witch Project2. The Aesthetics of Artificial Authenticity3. Who Am I? Positioning the Spectator and Identification4. Fear of the Dark: Witches, Women and the Woods5. Marketing, Reception and LegacyBibliography
I could have read another 200 pages on how The Blair Witch Project was made... but Turner still manages to make excellent use of his 83, allotting enough space for the film's unique origins, creation, meaning, marketing, and legacy to satisfy.