Basic Business Library

Core Resources and Services

Inbunden, Engelska, 2011

999 kr

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Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic.Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing.This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.

Produktinformation

Utgivningsdatum2011-11-30
Mått156 x 235 x 20 mm
Vikt510 g
FormatInbunden
SpråkEngelska
Antal sidor240
Upplaga5
FörlagBloomsbury Publishing Plc
ISBN9781598846119

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ContentsPrefaceChapter 1: Introduction: Core Resources for the Accidental Business LibrarianEric ForteChapter 2: Accessing the Business LiteratureLucy HeckmanChapter 3: Core Collection of Business PeriodicalsRuthie Brock and Carol ByrneChapter 4: Government Information SourcesEric ForteChapter 5: Investment SourcesMadeleine CohenChapter 6: Marketing ResearchWendy DiamondChapter 7: Start-UpsChris LeBeauChapter 8: Deep Business Research: Resources for In-Depth Academic Research in Business Gary W. WhiteChapter 9: Collection Development for BusinessMark E. AndersenChapter 10: Business Reference: Advice and Strategy for Serving Today's Business UsersLouise KlusekChapter 11: 2010 and BeyondHoward F. McGinnIndexAbout the Editors and Contributors