Fiona Rossette-Crake is Professor in Applied Linguistics in the Department of Applied Languages at Université Paris Nanterre, France.

• Foreward Sumin Zhao, 1.Introduction: Approaching multimodality and digital communication across theoretical, disciplinary and cultural boundaries Fiona Rossette-Crake, 2.Figures and legends in the scientific research article. A comparison of 1922 and 2022, before and during the computer age David Banks, 3.Performing doctoral research: A multimodal analysis of “Ma Thèse en 180 secondesˮ presentations Elizabeth Rowley Jolivet, 4.Question sequences and their gestural correlates in French and English TED talks Michele Cardo and Agnès Celle, 5.Avatars, cursors and controllers: A conversation and multimodal analysis of video game interaction Biagio Ursi, 6.Implied Meaning in Interface Icons: A Framework for Digital Visual InteractionTaulant Salihi, 7.The role of emojis in argumentation: examples in written debates in the digital context of Discord Pierre Halté, 8.When a headline triggers a click: the plurisemioticity of clickbait on French news websites Stéphane Patin, 9.Folding Frenchness into food discourse at Paris’s most Instagrammable café Erin McInerney, 10.Negotiating between authenticity and objectivity within social media video: the example of a French news influencer Fiona Rossette-Crake, 11.Reinventing authenticity in the fashion industry: social media “behind-the-scenes” narratives Eleni Mouratidou, 12.Algerian and Cypriot fashion cultures: re-writing fashion heritage in the postcolonial social media era Maria Ida De Ioanni, 13.Connected intermusicality: a semiodiscursive analysis of political engagement in the socio-digital context of TikTok Justine Simon, 14.A socio-anthropological approach to the semiotic structure of memes: a case study of Ukrainian war memes Oksana Lychkovska-Nebot, Index

"A must-read for all those scholars who work for the development of interdisciplinary research in transnational perspective. This book is a fantastic mosaic that outlines contemporary French cultural identity while opening a dialogue with mainstream Anglophone research in Multimodality and Social Semiotics. Through a series of fascinating case studies that draw on historical evidence as well as the experience of some of the most contemporary and iconic contexts (i.e. video-games, social media, fashion industry, digital communication), this collection of essays provides a comprehensive overview of the French approach to mediated communication and its socio-cultural roots. Carefully curated to make it widely accessible even in its terminology, this is a really timely and enriching publication."- Arianna Maiorani, Reader in Linguistics and Multimodality at Loughborough University