"A must-read for all those scholars who work for the development of interdisciplinary research in transnational perspective. This book is a fantastic mosaic that outlines contemporary French cultural identity while opening a dialogue with mainstream Anglophone research in Multimodality and Social Semiotics. Through a series of fascinating case studies that draw on historical evidence as well as the experience of some of the most contemporary and iconic contexts (i.e. video-games, social media, fashion industry, digital communication), this collection of essays provides a comprehensive overview of the French approach to mediated communication and its socio-cultural roots. Carefully curated to make it widely accessible even in its terminology, this is a really timely and enriching publication."- Arianna Maiorani, Reader in Linguistics and Multimodality at Loughborough University
