Alcohol Advertising and Young People's Drinking

Representation, Reception and Regulation

Häftad, Engelska, 2010

AvB. Gunter,A. Hansen,M. Touri

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Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

Produktinformation

Utgivningsdatum2010-01-01
Mått152 x 229 x 14 mm
Vikt371 g
FormatHäftad
SpråkEngelska
Antal sidor241
FörlagPalgrave Macmillan
ISBN9781349314959

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Author Anders Hansen: Anders Hansen is Senior Lecturer in the Department of Media and Communication at the University of Leicester, UK. He is Associate Editor of the journal Environmental Communication, Secretary to the International Environmental Communication Association, and Chair and Convenor of the IAMCR s Working Group on Environmental Issues, Science and Risk Communication. His research focuses primarily on media roles in the communication, representation and construction of environmental issues, science and health.

Acknowledgements Alcohol Consumption and Youth: Key Issues Alcohol Marketing over the Years Advertising and Alcohol Consumption in Society Alcohol Advertising and Youth Drinking Behaviour Orientations toward Alcohol Advertisements Alcohol Representation at Point of Sale Impact of Alcohol Representation in the Entertainment Media Impact of Alcohol Representation in the News Alcohol Marketing: Regulation and Compliance Notes Bibliography Index