Advertising, Alcohol Consumption, and Abuse

A Worldwide Survey

Inbunden, Engelska, 1993

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An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

Produktinformation

Utgivningsdatum1993-08-30
Mått161 x 240 x 16 mm
Vikt490 g
FormatInbunden
SpråkEngelska
Antal sidor216
FörlagBloomsbury Publishing Plc
ISBN9780313289590

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"[T]he book provides insightful critiques of the weaknesses in media studies of content analysis (a common media research technique), and social learning theory, which underpins many working hypotheses in health communications. Fisher's book also is one of the first in health communications literature to report econometric studies that analyze the impact of media exposure on consumption patterns for alcohol and cigarettes. . . . [T]he interdisciplinary sweep makes the book valuable for graduate collections." - Choice