Academics Going Public

Marybeth Gasman is Professor of Higher Education at the University of Pennsylvania and is Director of the Penn Center for Minority Serving Institutions.

• Chapter 1: IntroductionMarybeth GasmanChapter 2: Professors and the PressScott JaschikChapter 3: Writing Opinion ArticlesDonald E. HellerChapter 4: The Art and Science of Sharing BIG IDEAS in Academic Public SpeakingTerrell L. StrayhornChapter 5: Using Social Media to Promote Scholarship: Amplify, Magnify, Clarify:Richard J. ReddickChapter 6: Crafting an Online Scholarly Identity: Invention and Representation:Dafina-Lazarus StewartChapter 7: Social Media Use for Survey DistributionShonteria L. Johnson, Noah D. Drezner, Jason C. Garvey, & Michael BumbryChapter 8: How to Write an Influential Press ReleaseKat SteinChapter 9: Handling Hecklers, Controversy, and BacklashMarybeth GasmanChapter 10: Concluding ThoughtsMarybeth GasmanAbout the Contributors

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