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Abstract Methods In Information Theory

Inbunden, Engelska, 2016

Av Yuichiro Kakihara, Usa) Kakihara, Yuichiro (California State Univ, San Bernardino, KAKIHARA YUICHIRO, Kakihara Yuichiro

2 669 kr

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Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on Services Marketing from around the world.

Produktinformation

  • Utgivningsdatum2016-07-15
  • Mått236 x 159 x 28 mm
  • Vikt736 g
  • FormatInbunden
  • SpråkEngelska
  • SerieSeries On Multivariate Analysis
  • Antal sidor412
  • FörlagWorld Scientific Publishing Co Pte Ltd
  • ISBN9789814759236

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