Jean-Noël Kapferer - Böcker

Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Strategic Brand Management

New Approaches to Creating and Evaluating Brand Equity

Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

New Strategic Brand Management

Advanced Insights and Strategic Thinking

Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Rumors

Uses, Interpretation and Necessity

Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

Rumors

Uses, Interpretation and Necessity

Les marques Capital de l'entreprise

Ré-inventer les marques

La fin des marques telles que nous les connaissons

Luxe

Nouveaux challenges, nouveaux challengers

Les remarques à l'épreuve de la pratique

Identifier et analyser les dérives et les erreurs couramment observées dans la pratique des marques, pour apprendre d'elle

Advances in Luxury Brand Management