"A remarkably ambitious intellectual project, Yardstick Nation highlights the odd fact that America, a political, technological, and commercial giant, is nevertheless the only country in the world other than Liberia and Myanmar that has thus far not metricized its system of weights and measures. Offering readers an exciting 'sociology of measurement,' Hector Vera analyzes the social context within which systems of measurement are adopted or rejected, focusing on the social process by which our standard metric system has become an almost universal lingua franca. Yardstick Nation demonstrates that it is America’s ambivalent attitude toward compulsory standardization and globalization, let alone aversion to centralization, that have thus far left it unmetricized. A superb socio-historical analysis of the political, cultural, and economic aspects of this fascinating chapter in the social history of measurement."—Eviatar Zerubavel, author of The Seven-Day Circle: The History and Meaning of the Week