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This fascinating book illuminates the need for innovative research to better understand women’s roles in entrepreneurship and family firms. Underscoring the importance of using diverse methodologies to accurately capture real-world experiences, it explores the corporate challenges women face, such as gender bias and balancing work with family.Women in Entrepreneurship and Family Businesses advocates for the expansion of research into historical contexts using archival and documentary evidence, uncovering the stories of women entrepreneurs of the past. Encouraging engaged scholarship and collaboration with practitioners, editors Helle Neergaard and Naomi Birdthistle emphasize the significance of studying cultural backgrounds that may be unfamiliar to researchers. By pushing the boundaries of traditional research methods, they aim to advance knowledge and support the development of women in entrepreneurial fields.Scholars and students interested in gender studies, qualitative research methods and family business will benefit from this book. It is additionally useful for researchers seeking to identify methodological research gaps in the field.
Edited by Helle Neergaard, Professor of Entrepreneurship, School of Business and Social Sciences, University of Aarhus, Denmark and Naomi Birdthistle, Professor of Entrepreneurship and Business Innovation, Griffith Business School, Griffith University, Australia
ContentsForeword Susan Marlow 1 Women in entrepreneurship and family businesses 1Helle Neergaard and Naomi Birdthistle 2 Mining for gold: what archival research can reveal about women in entrepreneurship and family businesses 28Therese Moylan 3 Investigating gender-based violence recovery for women: processes of engagement with the field 54Sarah Davis and Breda Kenny 4 The aged care industry: the next entrepreneurial frontier for Malaysian women entrepreneurs 83Shaista Noor, Filzah Md Isa and Beverley Boden 5 Researching women entrepreneurs in male-dominated environments: a feminist life story approach 105Constanza Reyes 6 Performative narrative analysis: a study of gendered practices in entrepreneurial pitching 134Linh Duong 7 Interpretative vignette interviewing method: exploring sensitive topics 155Susan Lanz and Rebecca Fakoussa 8 Walk before you run: a cautionary experimental vignette methodology tale for family business researchers 181Monika Hudson, Jean Santos and Celine Casamina 9 Streamlining qualitative approaches for researching women in Arab Muslim cultures: making findings relevant, impactful and contributory 200Bronwyn P. Wood, Poh Yen Ng and Bettina Lynda Bastian 10 Broadening the horizon for gender studies in family business and entrepreneurship research: QCA as an additional approach 222Konrad Meisner, Christian Soost, Petra Moog and Juni Mohos 11 Mixed methods research involving women in developing contexts: reflections from Tanzania and Pakistan 254Marta Lindvert 12 Women for women: a serendipity-based approach to creating knowledge about female family firm leaders 274Elizabeth Bagger, Nadine Kammerlander, Sasha Lund and Doris Sommavilla Afterword 295Naomi Birdthistle and Helle Neergaard
‘An original, seminal, and groundbreaking compendium of twelve erudite articles [...] Women in Entrepreneurship and Family Businesses: Methodological Insights to Advance Research is an especially and unreservedly recommended addition to personal reading lists and college/university library collections and supplemental MBA curriculum studies lists.’