Holli dismisses this notion, however, and reveals that presidential reliance on public opinion polls dates back to the New Deal Era, when Franklin Roosevelt employed a first-generation Finnish-American named Emil Hurja to conduct polls for this 1932 and 1936 presidential campaigns.
MELVIN G. HOLLI is Professor of History at the University of Illinois at Chicago and the author and co-editor of fifteen books on urban, ethnic, and political history. His publication The American Mayor: The Best and Worst Big-City Leaders received extensive review attention and was the subject of a fifty-minute lecture on CSPAN-TV's Book Week.
Introduction Growing Up in a Frontier Boom Town College Days and Beyond The 1932 Presidential Election Polling and the New Deal Post-New Deal Hurja Publishing, Polling, and Consulting Conclusion
'...well-researched and well-written biography of a Finnish American hero.' - Giles C. Ekola, The Finnish American Reporter