'This is essential reading for journalists, activists, scientists, communications people – in fact everyone involved in trying to raise awareness of climate change and drive progress towards solutions. All too often the potential power of imagery is forgotten or taken for granted. This book explains why that needs to change and what a difference it would make to have pictures at the heart of all we do.' David Shukman, London School of Economics and former BBC News Science Editor'Professor O’Neill asks vital questions about why certain visuals dominate when it comes to climate change communication. This book is a rare combination of academic analysis and commercial practice – an essential and accessible read for anyone invested in climate action.' Rebecca Swift, Getty Images