Understanding Media Psychology

Gayle S. Stever is Professor of Psychology for Empire State College of the State University of New York, USA. She works in the areas of developmental psychology, media psychology, and fan studies. Her writing has centered around celebrity–audience relationships, the nature of attachment both within and outside of a media context, evolutionary psychology as it relates to media, and mixed-methods research. David C. Giles is Senior Lecturer in Psychology at the University of Winchester, UK. He explores the impact of media on human behavior with a particular interest in celebrity–audience relationships, the dynamics of online interaction, qualitative research methods, and psychological issues around artistic and cultural activities.J. David Cohen is a Visitng Instructor in Psychology for Empire State College of the State University of New York, USA. He passionately pursues how media, technology, celebrity, and storytelling impact humans. Specific areas of interest include entertainment media, marketing and persuasion, video games, and mediated violence.Mary E. Myers is program coordinator for the Doctor of Strategic Communications program at Regent University, Virginia, USA. She has developed and teaches in a unique applied strategic communication doctoral program. Her research work primarily centers on the discovery of an early educational radio broadcaster; she also explores parental attachment, social media, and crisis communication.

• Preface Acknowledgments Media and Media PsychologyGayle S. Stever Key Theories and Concepts from Media PsychologyGayle S. Stever Research MethodsGayle S. Stever Positive Psychology, Moral Reasoning, and Prosocial BehaviorGayle S. Stever Social Justice and the Media: Gender, Class, and DisabilityGayle S. Stever Social Justice and the Media: Race, Ethnicity, and ReligionGayle S. Stever Aliens Eating Reese’s: Media Influence and AdvertisingJ. David Cohen Propaganda, Fake News, and DeepfakingMary E. Myers Processes of Audience InvolvementGayle S. Stever Dark Media: Violence, Pornography, and AddictionJ. David Cohen Join the Adventure: The Psychology of GamingJ. David Cohen The Social Nature of MediaGayle S. Stever The Turbulent 20s: Covid-19 and the MediaGayle S. Stever & J. David Cohen The Future of MediaDavid C. Giles Index

"Understanding Media Psychology is a long needed, approachable text that introduces students to the growing field of media psychology. Laced with examples ranging from classics to contemporary, it offers an engaging and clear overview of key theories, concepts, and issues in this area of research from an interdisciplinary perspective."Rebecca (Riva) Tukachinsky Forster, Chapman University, USA"This is the book that I have been doing without for years and wanting desperately. Media Psychology has needed a text like this that explains and contextualizes the field, and that does so in a way that works for a variety of audiences. Like an Olympic gymnast who makes her moves look easy, the authors’ clear and engaging style deftly delivers a tour-de-force in scholarship."Karen Dill-Shackleford, Fielding Graduate University, USA"This book is an all-inclusive scholarly bible of Media Psychology. The chapters, written by prominent celebrity scholar, Gayle Stever, and her talented team of media psychology authors, include the history of media psychology, research methods, positive psychology, social justice issues, advertising, media literacy, the audience, dark media, gaming, social media, Covid-19, and the future of media. This is all explained with familiar and practical pop culture examples that readers will certainly appreciate. Each chapter concludes with comprehensive questions that invite readers to evaluate the content and make it personally meaningful by connecting it to their attitudes, behaviors, and previous knowledge base. Consider this book as a staple in the library of everyone who needs a smart read on media psychology."Joanne Broder, Media Psychologist and Former President, Society for Media Psychology and Technology