Pablo Alonso González is a Senior Researcher at the Spanish National Research Council (IPNA-CSIC). He holds a PhD and a Master's degree in Heritage Studies from the University of Cambridge, UK, and a PhD in History from the University of León, Spain. He has extensively published works on food anthropology, cultural heritage, and cultural history. Recently, his research has focused on the culture and heritage of wine in Spain, emphasizing sustainable and natural production, as well as artisan cider and beer. He has directed six films, including three on Galician wine, with the latest exploring the natural wine phenomenon, titled "Envino Veritas: Galicia from terroir to natural wine".Eva Parga Dans is a Senior Researcher at the Spanish National Research Council (IPNA-CSIC). She holds a degree in Sociology and a PhD in Applied Economics. Her research focuses on the sociology of cultural heritage and food, particularly on social value, tradition, quality, and differentiation in food heritage and wine. Currently, she leads a research project titled “The Challenge of Natural Wine Certification: Cultural Controversies, Information Asymmetries, and Consumption Patterns.” This project aims to identify the most efficient mechanisms for all actors in the natural wine value chain—including producers, distributors, regulators, and consumers—to minimize information asymmetries in the market.