Coralie Haller is an associate professor of entrepreneurship and information systems management at EM Strasbourg Business School, University of Strasbourg, France. She oversees the European Master in Tourism, Wine, and Agrifood Management. Founder and holder of the Chair in “Wine and Tourism,” she also serves on the French National Committee for Wine Tourism and on the Cultural Route of the Council of Europe, Iter Vitis. Léo-Paul Dana is professor at Dalhousie University (Canada) and at ICD Business School of Paris (France). He is also associated with the Chaire ETI at Sorbonne Business School (France). A graduate of McGill University (Canada), he has served as a Marie Curie Fellow at Princeton University (USA) and Visiting Professor at INSEAD. Marc Dressler is a professor of business administration and entrepreneurship at the University of Ludwigshafen (Germany) and is heading the MBA program on Wine Sustainability & Sales.Prof. Dressler looks back on a longstanding practical experience as a top-management consultant and entrepreneur. His scientific focus is on strategy, organization, innovation, and sustainability. Vladi Finotto is an associate professor of strategy and entrepreneurship at the Ca’ Foscari University of Venice (Italy). He is the co-director of the Masters program in Management and Strategies for the Food and Wine Sector and one of the co-founders of the Agrifood Management and Innovation Lab, a research center on the food and wine industry at the department of Management where he focuses on innovation, entrepreneurship, and regional development. Christine Mauracher is full professor of agricultural economics at the Ca’ Foscari University of Venice (Italy). She is the director of the Agrifood Management and Innovation Lab and co-director of the Masters program in Culture of Food and Wine. Current research interests include agri-food economics and marketing, consumer behavior, and wine tourism, digitalization of SMEs in the food industry.