"The book is an extraordinary valuable source of theories, concepts, research approaches, and substantive domains that prioritizes consumer well-being within the academic consumer behaviour research." - Carlo Mari, School of Economics, University of Molise, Italy, in the Journal of Consumer Policy"Just like the typical shopping mall, this book offers something tempting to everyone — whether you’re a researcher, practitioner, reformer, student, or simply a curious consumer. But unlike most stuff at the mall, the ideas on display here won’t make you fat and broke and degrade the environment, but instead, they provide new insights on how we can consume sustainably, healthily, and wisely on a changing and increasingly constrained planet." - Erik Assadourian, Senior Fellow, Worldwatch Institute, Washington, DC, USA "Having often written about the troubling impacts of over-consumption in America, I have long wished that scholars of marketing and consumer behavior would become deeply and directly involved in promoting the health and welfare of consumers and questioning the unsustainable impacts on the Earth of current consumption patterns. I have been delighted recently to see many of them take on this important challenge. With their perceptive theories and varied investigative methods, these academic consumer researchers bring exceptional skills to addressing and resolving key challenges of well-being that confront all of us worldwide. This inaugural book on Transformative Consumer Research brings together the best of their ground-breaking work and creates a foundation of knowledge and a guide for action and meaningful collaboration among researchers, consumers, activists, policy makers, and business executives. I urge you to read this timely book and join with its authors to help achieve a higher quality of life in a more sustainable society." - John de Graaf, document
