Mahmut Demir is a Professor of Tourism Management at the Isparta University of Applied Sciences, Tourism Faculty, Türkiye. He received his Ph.D. in 2009 from the Dokuz Eylul University, Türkiye. His research interest includes tourism, travel and hospitality management, organizational behavior, human resources management, digitalization and innovation in tourism.Şirvan Şen Demir is a Professor of Tourism Management at the Faculty of Economic and Administrative Sciences, Süleyman Demirel University, Türkiye. She received her Ph.D. in 2010 from the Dokuz Eylul University, Türkiye. Her research interest includes tourism marketing, tourist behavior, digitalization and innovation in tourism.