The Strategic Management of Intellectual Capital and Organizational Knowledge
Häftad, Engelska, 2002
Av Nick Bontis, Chun Wei Choo, McMaster University) Bontis, Nick (, School of Business, University of Toronto) Choo, Chun Wei (Faculty of Information Studies, Faculty of Information Studies, Chun Wei Choo, Nick Bontis
2 719 kr
Beställningsvara. Skickas inom 5-8 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.This book adopts a knowledge-based perspective that sees the firm as a store of knowledge resources and capabilities. The firm's knowledge base includes the expertise and experience of individuals, the routine and processes that define the distinctive way of doing things inside the organization, as well as the knowledge of customer needs and supplier strengths. To the extent that the knowledge and capabilities are unique and difficult to imitate, they confer sustainable competitive advantage on the firm. Unlike traditional products, knowledge-based products and services can enjoy increasing returns, so the firm developing an early advantage has a better chance of growing market share through network externalities and customer familiarity effects.
Produktinformation
- Utgivningsdatum2002-04-25
- Mått251 x 178 x 33 mm
- Vikt1 355 g
- FormatHäftad
- SpråkEngelska
- Antal sidor768
- FörlagOUP USA
- ISBN9780195138665
Tillhör följande kategorier
Hoppa över listan