Samhälle & debatt
The Sports Event Management and Marketing Playbook
Frank Supovitz • Robert Goldwater
Inbunden
1649:-
Uppskattad leveranstid 11-21 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
- Format: Inbunden
- ISBN: 9781118244111
- Språk: Engelska
- Antal sidor: 512
- Utgivningsdatum: 2014-03-07
- Förlag: John Wiley & Sons Inc