bokomslag The New Strategic Brand Management: Advanced Insights and Strategic Thinking
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking

Jean Noel Kapferer

Pocket

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  • 512 sidor
  • 2012
  • Serie: New Strategic Brand Management: Creating & Sustaining Brand Equity
Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies.
  • Författare: Jean Noel Kapferer
  • Format: Pocket
  • Upplaga: 5
  • ISBN: 9780749465155
  • Språk: Engelska
  • Antal sidor: 512
  • Utgivningsdatum: 2012-01-03
  • Del i serien: New Strategic Brand Management: Creating & Sustaining Brand Equity
  • Förlag: Kogan Page