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We have created the market and we can change it. It may not be possible to imagine a world without a market, but it is possible to think of one where the market helps to discourage greed, selfishness, cynicism and exploitation, ratherthan positively encourages them. Like all social constructs, the market could be different.
The Market Myth is an empowering treatment of todays economic system that frees the reader to define, and then develop, new kinds of markets more suited to the world we live in now.
The message of this book is that the market is a tool. Like democracy or other social inventions, it can be adapted so that it can be used for what we want. The market isnt a creature that lives its own life. Wecreated it and we re-create it every moment, whether we buy a newspaper or medical care.
There are many possible free markets, and we can decide what our free market should be like. Much as the rules of the market created in times past have established our current view of the market, we can nowcreate new rules and markets that are more fair, more sustainable, and more ethical while still keepingthe efficiency that characterizes the market of today.
The Market Myth challenges the constitutive rules of todays marketplace, and shows that we can createnew fundamental rules and markets that take us more effectively toward our goals.