The Digitisation Playbook

The coronavirus pandemic (COVID-19) claimed India as one of its largest victims in recent times. Amongst adjustments to pave way for a new reality, being Economics geeks, something that really caught our eye in the media were micro-enterprises. While some were growing, with the help of the government, there was a still a large majority that was struggling — an inability to cope with such detrimental changes. Determined to do something to positively impact this community, we realized the importance of digitization as a means to prepare for a digital future. With this little handbook, a small token of our passion for contributing to our community, we, Anya and Vinusha, hope to assist such micro-businesses in coping with not just the current health crisis, but rather future uncertainty as well. Divided into ten, neatly-organized chapters — categorized into what we found to be significant for the average micro-entrepreneur — this guide will surely assist many in navigating, adapting, and transforming under the ongoing pandemic. From resources on financial assistance to success stories of digital transformation, we hope that our little creation will inspire many to view change as something to be embraced rather than one to be avoided.