The Business of Tourism

Tourism as anindustry is constantly changing: Trends and attitudes are frequently susceptible to changes in what people look for in a holiday, whichcan change with economic context, generational shifts or the political landscape.InThe Business of Tourism,Chris Holloway and Claire Humphreyshelp studentsto not only understand these new changes but to study them with a critical mindset.

An essential text for students of tourism management or travel & tourism, itshistorical context is combined with background theory and research, plus up-to-date international case studies, to examine in detail the tourism product alongside its impacts and the nature of a tourist.

This classic book has constantly offered a well-rounded yethands-on business view of the tourism industry, and this updated edition is no exception, providing:

• Depth and breadth of coverage makes it a 'one stop shop' for students looking to purchase just one textbook during their degree
• A focus on 'business' and the operational aspects of tourism give the text an applied feel rather than a descriptive overview, making it useful for any student wishing to work or take a placementin one of the many diverse sectors of the tourism industry
• History chapter thatisnot included in other texts, whichgives a stimulating historical perspectiveto students for whom an understanding of the development of the tourism industry through the ages is desirable for success in assessments