The Bottom Line or Public Health

Professor, Department of Health Sciences, Northern Arizona University

• Part 1: IntroductionChapter 1: The Corporation: An overview of what it is, its tactics and what public health can doWilliam H. WiistChapter 2: Corporations, Public Health and the Historical Landscape that Defines Our ChallengeShelley K. WhitePart 2: Corporate TacticsChapter 3: Limited Liability and the Public's HealthLainie Rutkow and Stephen P. TaretChapter 4: Public Relations and AdvertisingDiane FarsettaChapter 5: Lobbying, the Revolving Door, and Campaign Contributions.The Center for Responsive PoliticsChapter 6: The Tobacco IndustryRuth E. MaloneChapter 7: The Pharmaceutical IndustryDavid Egilman & Emily ArdolinoChapter 8: The Motor Vehicle IndustryLeon S. RobertsonChapter 9: The Alcohol Industry: Alcohol industry interests, global trade agreements and their impact on public healthDonald ZeiglerChapter 10: Food and Agriculture IndustryJudith A. PojdaPart 3: Tactics to Counter the CorporationChapter 11: Using Charters to Redesign Corporations in the Public InterestCharlie CrayChapter 12: A New Democracy in ActionMari MargilChapter 13: Legal Strategies: You Are What They Say You Are EatingStephen Gardner & Kate CampbellChapter 14: Anti-corporate Social Movements: A Global PhenomenonThomas E. MertesChapter 15: Labour Movement Strategies to Address Corporate GlobalisationJane LethbridgeChapter 16: Campaigns to Change Health Damaging Corporate PracticesNicholas FreudenbergChapter 17: Public Health InfrastructureRene Jahiel Chapter 18: Indigenous Peoples' MovementsRaymundo D. RovillosChapter 19: The New Politics of Consumption: Promoting Sustainability in the American Market PlaceM.J. Cohen, A. Comrov, & B. Hoffner Chapter 20: Spiritual Activism and Liberation Spirituality: Pathways To Collective LiberationClaudia Horwitz and Jesse Maceo Vega-FreyAppendix

"...well-written, informative, and enjoyable to read. It is a complex and detailed examination of an important issue affecting our health, and it is loaded with useful commentaries, statistics, and references. The editor should be commended for pulling together such a unique resource on global health policy. Future editions would benefit from the addition of a chapter on the positive aspects of corporate contributions to medicine and health through the creationof foundations and institutes. But overall, this book is highly recommended to national and international academics and health policymakers who are at the forefront of the twenty-first-century transformation of medicine and public health. --World Medical and Health PolicyR"...Wiist is especially persuasive in arguing that "externalization of costs is a major corporate activity with a direct effect on human health and the natural environment" from effects as diverse as air and water pollution, to causing specific diseases, to avoidance of taxes and corruption of government officials. The book's contributors focus on five major corporate sectors that seem to have been especially damaging to the public's health: tobacco, alcohol,agribusiness, automobiles, and the pharmaceutical industry." --The Lancet