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Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
- Format: Inbunden
- ISBN: 9783631668771
- Antal sidor: 278
- Utgivningsdatum: 2017-06-20
- Förlag: Peter Lang AG