Technology Entrepreneurship in Theory and Practice

J. Mark Munoz is a tenured Full Professor of International Business at Millikin University and a former Visiting Fellow at the Kennedy School of Government at Harvard University. He is the editor of the Routledge books, The Economics of Cryptocurrencies (2020), Global Business Intelligence (2017), and Advances in Geoeconomics (2017).Orestis Terzidis heads the Institute for Entrepreneurship, Technology Management and Innovation (EnTechnon) at the Karlsruhe Institute of Technology (KIT). After receiving his PhD in Physics, he worked at SAP from 1998 to 2011, first as an application developer, and later as assistant to CEO Henning Kagermann and director and vice president of the SAP Research Center in Karlsruhe. In 2011, he joined KIT as a full professor.

• Part I: Introduction1. Introduction to Technology EntrepreneurshipJ. Mark MunozOrestis Terzidis2 Fundamentals of Technology EntrepreneurshipGuy W. BateLisa Callagher3. Entrepreneurial CompetencesDarsel KeaneRod McNaughtonPart II: From Technology to Value4. Intellectual Property and StrategyYue XuYumao Wang5. From Technology Idea to Value PropositionDilek Cetindamar KonazogluSarah Manthey6. Technology Entrepreneurship and Product DevelopmentRachel SwitzkyKeilin JahnneSaadeddine ShehabPart III: Strategy and Business Model7. Personal Values, Core Competences, Entrepreneurial Vision, and MissionPanagiotis Kyriakopoulospanoskiriakopoulos@yahoo.grAlexander Tittel8. Designing the Business ModelJune Y. Lee9. Challenges in Entrepreneurial Decision-Making under uncertain business environmentsMarcos HashimotoPart IV: Entrepreneurial Marketing10. Market and Competitor AnalysisGerard Martorell11. Customer Discovery and Lean StartupKathleen Allen12. Pricing, Promotion, and PlaceOrestis TerzidisMartin Klarmann (KIT)Andreas KleinnPart V: Funding a Venture13. Framing the Funding ChallengeOrestis TerzidisJ. Mark Munoz14. Funding Process for Technology VenturesChristoph P. Wessendorf15. Understanding the Capital Provider PerspectiveYu Wei YePart VI: Team and Organization 16. Team BuildingMargaret Goralski17. Entrepreneurial LeadershipEdward Agbai18. Building an organization Rafael Augusto Seixas Reis de PaulaMario Sergio SalernoRoger (Rongxin)

“Technology Entrepreneurship in Theory and Practice represents a concise guide for starting a technology or digital business. The advice in the chapters of this edited book will be especially valuable to engineers and scientists with limited business experience. They will see the many hurdles to clear along the path from having a new product idea to running a successful enterprise. Technology entrepreneurs need to understand the marketplace and stay ahead of the competition, while securing investment capital and protecting intellectual property. Successful technology leaders often adopt an agile, learning-by-doing approach, as described in this book.”Thomas W. Miller, PhD, Northwestern University, Data Science Faculty Director and Instructor in Technology Product Engineering“Technological innovations and groundbreaking inventions are transforming our world at an unprecedented pace – yet technology alone holds no intrinsic value. True value emerges when technology is leveraged to seize opportunities, design compelling business models, and connect with markets. Entrepreneurs from engineering or scientific backgrounds often face steep challenges in navigating these crucial aspects, encountering business concepts for the first time when launching their ventures. Muñoz and Terzidis have brilliantly addressed this pressing need by crafting a masterful compendium that empowers technology-oriented founders to build their ventures on the solid foundation of cutting-edge entrepreneurship research. This volume is not just timely – it is indispensable, filling a critical gap with remarkable clarity and depth.”Andreas Kuckertz, Professor for Entrepreneurship, University of Hohenheim“Technology Entrepreneurship in Theory and Practice is an essential resource for thinking and acting on the transformation of technical knowledge into impactful ventures. The authors expertly bridge the gap between science, engineering, and entrepreneurship. This book is a must-read for researchers, innovators, educators, and policymakers shaping the future of technology-driven value creation.”Anais Hamelin, Professor for Entrepreneurial Finance, Institut d’Etudes Politiques, Universite de Strasbourg