Strategy from the Inside Out

Ian Turner is a Director of Study and member of the Strategy Faculty at Henley Management College Dominic Swords is a Director of Study and member of the Strategy Faculty at Henley Management College

• Figures and tables.Series editor''s preface.Preface.Introduction.1. The need for strategic thinking.2. The search for competitive advantage.3. Key success factors: what drives business logic and how are these drivers changing?4. Strategies for medium sized companies: lessons from research.5. Understanding the economy.6. Analysing the business environment.7. Understanding the competitive dynamics in your industry.8. Pulling it all together.9. Creating the right strategy.10. Enacting strategy.Appendix A: sources of industry data.References.Further reading.Index.

1. The Need For Strategic Thinking 2. The Search for Competitive Advantage 3. Key Success Factors: What Drives Business Logic and How Are These Drivers Changing? 4. Strategies For Medium Sized Companies: Lessons From Research 5. Understanding The Economy 6. Analysing the Business Environment 7. Understanding the Competitive Dynamics in Your Industry 8. Pulling it all Together 9. Creating The Right Strategy 10. Enacting Strategy