Strategy from the Inside Out

Häftad, Engelska, 1997

Av Ian Turner, Dominic Swords, Ian (Henley Management College) Turner, Dominic (Henley Management College) Swords

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This book provides a thorough step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, the book is aimed particularly at managers in medium-sized businesses or in business units within larger companies. This book provides a thorough introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success. It includes practical examples to illustrate concepts as well as pro-forma planning sheets to record the results of the planning exercise as you go through.

Produktinformation

Utgivningsdatum1997-08-29
Mått147 x 7 x 205 mm
Vikt200 g
FormatHäftad
SpråkEngelska
Antal sidor192
FörlagCengage Learning
ISBN9781861521927

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Figures and tables.Series editor''s preface.Preface.Introduction.1. The need for strategic thinking.2. The search for competitive advantage.3. Key success factors: what drives business logic and how are these drivers changing?4. Strategies for medium sized companies: lessons from research.5. Understanding the economy.6. Analysing the business environment.7. Understanding the competitive dynamics in your industry.8. Pulling it all together.9. Creating the right strategy.10. Enacting strategy.Appendix A: sources of industry data.References.Further reading.Index.

1. The Need For Strategic Thinking 2. The Search for Competitive Advantage 3. Key Success Factors: What Drives Business Logic and How Are These Drivers Changing? 4. Strategies For Medium Sized Companies: Lessons From Research 5. Understanding The Economy 6. Analysing the Business Environment 7. Understanding the Competitive Dynamics in Your Industry 8. Pulling it all Together 9. Creating The Right Strategy 10. Enacting Strategy