"This book has a powerfully persuasive effect, which results from its convincing orderly logic, anticipatory refutation, and infusion of well-balanced good sense. Yachnin offers a refreshing and thoughtful counteractive to both materialist and idealist excesses." (Albion) "Clearly one one of the most important and well-argued treatments of English Renaissance drama to have appeared in recent years." (English Language Notes) "Yachnin's implicit claim here is that Shakespeare, Jonson, and Middleton in effect created the basic institutions of the commercial theater along with the social habitus of the cultural consumer. An important and badly needed contribution to the field of early modern studies." (Michael Bristol, McGill University)