Socially Responsible International Business

Edited by Leonidas C. Leonidou, Professor of Marketing, School of Economics and Management, University of Cyprus, Cyprus, Constantine S. Katsikeas, Arnold Ziff Research Chair and Professor of Marketing and International Management, Leeds University Business School, University of Leeds, UK, Saeed Samiee, Collins Professor of Marketing and International Business, Collins College of Business, University of Tulsa, US and Constantinos N. Leonidou, Professor of Marketing, Leeds University Business School, University of Leeds, UK

• Contents:Preface xviiIntroduction 1PART I OVERVIEW OF RESEARCH ON SOCIALLYRESPONSIBLE INTERNATIONAL BUSINESS1 Socially responsible international business: review, synthesis,and directions 6Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee,and Constantinos N. Leonidou2 An overview of social responsibility dimensions ininternational business 29Noemi Sinkovics, Rudolf R. Sinkovics, andJason Archie-AcheampongPART II INSTITUTIONAL ENVIRONMENT AND SOCIALLYRESPONSIBLE INTERNATIONAL BUSINESS3 Trade-offs and institutional contradictions in formulatingresponsibleinternational business strategies 74Gopalkrishnan R. Iyer4 Institutional drivers of stakeholder engagement and legitimacyof Chinese MNEs 98Peter S. Hofman, Lei Li, Sunny Li Sun, and Yanxue Sun5 Cross-country comparison of corporate social performance:how do institutions matter? 133Jiyoung Shin and Chang Hoon Oh6 Re-assessing risk in international markets: a strategic,operational, and sustainability taxonomy 158Rob van Tulder and Mihaela RomanPART III CUSTOMER REACTIONS TO SOCIALLYRESPONSIBLE INTERNATIONAL BUSINESS7 Consumer responses to MNE socially responsible behavior 184Petra Riefler8 CSR, causal attributions, and a country’s legal origin 209Seraphim Voliotis and Pavlos A. Vlachos9 Cross-cultural consumer responses to cause-relatedmarketing: theoretical insights and future research 232Melanie Tao Xue and Jaywant SinghPART IV SOCIAL RESPONSIBILITY ISSUES IN FOREIGNMARKET TARGETING10 Social responsibility and foreign market targeting 262Ricky Y. K. Chan11 Ethical issues in Japanese foreign direct investment indeveloped versus developing countries 284Paul W. Beamish, George Z. Peng, andJean-Marie Nkongolo-Bakenda12 Toward a more comprehensive CSR scorecard developmentfor multinational enterprises 313Ayse OzturkPART V DESIGNING AND IMPLEMENTING SOCIALLYRESPONSIBLE INTERNATIONAL BUSINESSSTRATEGIES13 Adapting CSR strategy to international markets: fitanalysis and performance implications 347Pantelitsa Eteokleous14 Strategic CSR and the CSR strategy-making processof international business 371Cezara A. Nicoara, Dayananda Palihawadana, andMatthew J. Robson15 MNE-NGO global partnerships as a form of CSR strategy:how well are they working? 407Elizabeth A. Napier16 How much social responsibility should MNEs strategicallyassume and of which kind? 433Lilac NachumPART VI SPECIAL ISSUES IN SOCIALLY RESPONSIBLEINTERNATIONAL BUSINESS17 Antecedents, moderators, and consequences of political CSRin the context of MNEs 462Daniel Korschun and Hoori Rafieian18 Embracing sustainability through corporate communication:an international case of CSR disclosure 484Setayesh Sattari, Arash Kordestani, Kaveh Peighambari, andPejvak Oghazi19 Role of MNEs in building zero waste communities 506Suraksha GuptaIndex

'Clearly, sustainability and social responsibility are becoming an indispensable priority for corporations. This book arrives at exactly the right time, as academics and students alike become acutely aware of the importance of corporate social responsibility.'--S. Tamer Cavusgil, Georgia State University, US'This book is a welcome and timely addition to the business and academic community with heightened awareness about global environmental degradation and unfair business practices well as increased economic inequities around the world. It covers corporate social responsibility practices with contextual richness dealing with governments and consumers in international business.'--Masaaki Kotabe, Temple University, US'Cross-cultural dimensions of CSR are thorny and difficult. Consequently, researchers have often neglected this important field. This book represents a most welcome counterpoint. Focusing specifically on the social responsibility of international business, it offers inspiring and thought provoking readings for researchers and practitioners alike.'--Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria