“This superb account of the way culture and social psychology are interrelated uses a broad set of theoretical and applied perspectives. It is very much up-to-date, describing more recent experiments than even professional cultural psychologists are likely to know. Cultural psychology is a collaborative enterprise, and the inclusion of the biographies of the major researchers allows the reader to become, in a small way, a member of the team of researchers exploring the culture and social psychology link. Both professional psychologists and students will learn a great deal from it.” - Harry C. Triandis, Professor Emeritus, University of Illinois at Urbana-Champaign“This is truly a unique book. Written in a manner that is engaging and accessible to a broad audience, Social Psychology of Culture effectively weaves together theory and concrete illustrations of cultural influences on thought and behavior. The result is a comprehensive review that simultaneously advances our understanding of culture, and of social psychology. Kudos to the authors for a remarkable piece of scholarship.” - Marilynn B. Brewer, Ohio State University“Though the basic orientation of this book is social psychological, the perspective fromwhich the authors view cultural phenomena is unusually broad and integrative. I recommend this book to any psychologist who seeks entrée to this fascinating and burgeoning area of theory and research.” - Robert M. Krauss, Columbia University“This volume provides comprehensive coverage of fundamental issues and applicationsin a balanced and extremely readable manner. A definite must for any course on the social psychology of culture.” - Gün R. Semin, Free University Amsterdam