Daniel C. Richardson, PhD, is Senior Lecturer in the Department of Experimental Psychology at University College London. He has taught psychology at Stanford University and the University of California Santa Cruz, and his Introduction to Social Psychology course was awarded the Provost Teaching Award at University College London.

• Introduction 1Part I: Getting Started with Social Psychology 5Chapter 1: Introducing the Science of Social Psychology 7Chapter 2: Exploring the Territory of Social Psychology 21Chapter 3: Kitting Out: The Tools of Social Psychology 41Part II: Understanding Attitudes and Actions 65Chapter 4: Appraising Attitudes: The Troublesome Atoms of Social Psychology 67Chapter 5: Uncovering Implicit Attitudes and Associations 81Chapter 6: Investigating the Link between Behaviour and Attitudes 97Part III: Thinking about Ourselves and Others 111Chapter 7: Asking the Perennial Question: Who Am I? 113Chapter 8: How Fantastic Am I! Looking at Self-serving Bias 123Chapter 9: Attributing Causes to People’s Behaviour 135Chapter 10: Making Judgements about Other People: Bias and Prejudice 149Part IV: Comprehending Social Influence 163Chapter 11: Appreciating the Power of the Situation 165Chapter 12: Carrying Out Orders: Obedience 179Chapter 13: Getting into Line: Conformity and Social Norms 195Chapter 14: Persuading People to Part with Their Pounds 205Part V: Assessing Relationships, Groups and Societies 219Chapter 15: Interpersonal Relations: Liking, Loving and Living with Other People 221Chapter 16: Examining the Benefits and Dangers of Social Groups 245Chapter 17: Bridging Cross-Cultural Differences 261Part VI: The Part of Tens 273Chapter 18: Ten Questions for Getting the Most from Psychology Articles 275Chapter 19: Ten Great Ways to Delve Deeper into Social Psychology 287Index 295

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Daniel C. Richardson, PhD, is Senior Lecturer in the Department of Experimental Psychology at University College London. He has taught psychology at Stanford University and the University of California Santa Cruz, and his Introduction to Social Psychology course was awarded the Provost Teaching Award at University College London.

• Introduction 1Part I: Getting Started with Social Psychology 5Chapter 1: Introducing the Science of Social Psychology 7Chapter 2: Exploring the Territory of Social Psychology 21Chapter 3: Kitting Out: The Tools of Social Psychology 41Part II: Understanding Attitudes and Actions 65Chapter 4: Appraising Attitudes: The Troublesome Atoms of Social Psychology 67Chapter 5: Uncovering Implicit Attitudes and Associations 81Chapter 6: Investigating the Link between Behaviour and Attitudes 97Part III: Thinking about Ourselves and Others 111Chapter 7: Asking the Perennial Question: Who Am I? 113Chapter 8: How Fantastic Am I! Looking at Self-serving Bias 123Chapter 9: Attributing Causes to People’s Behaviour 135Chapter 10: Making Judgements about Other People: Bias and Prejudice 149Part IV: Comprehending Social Influence 163Chapter 11: Appreciating the Power of the Situation 165Chapter 12: Carrying Out Orders: Obedience 179Chapter 13: Getting into Line: Conformity and Social Norms 195Chapter 14: Persuading People to Part with Their Pounds 205Part V: Assessing Relationships, Groups and Societies 219Chapter 15: Interpersonal Relations: Liking, Loving and Living with Other People 221Chapter 16: Examining the Benefits and Dangers of Social Groups 245Chapter 17: Bridging Cross-Cultural Differences 261Part VI: The Part of Tens 273Chapter 18: Ten Questions for Getting the Most from Psychology Articles 275Chapter 19: Ten Great Ways to Delve Deeper into Social Psychology 287Index 295

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Daniel C. Richardson, PhD, is Senior Lecturer in the Department of Experimental Psychology at University College London. He has taught psychology at Stanford University and the University of California Santa Cruz, and his Introduction to Social Psychology course was awarded the Provost Teaching Award at University College London.

• Introduction 1Part I: Getting Started with Social Psychology 5Chapter 1: Introducing the Science of Social Psychology 7Chapter 2: Exploring the Territory of Social Psychology 21Chapter 3: Kitting Out: The Tools of Social Psychology 41Part II: Understanding Attitudes and Actions 65Chapter 4: Appraising Attitudes: The Troublesome Atoms of Social Psychology 67Chapter 5: Uncovering Implicit Attitudes and Associations 81Chapter 6: Investigating the Link between Behaviour and Attitudes 97Part III: Thinking about Ourselves and Others 111Chapter 7: Asking the Perennial Question: Who Am I? 113Chapter 8: How Fantastic Am I! Looking at Self-serving Bias 123Chapter 9: Attributing Causes to People’s Behaviour 135Chapter 10: Making Judgements about Other People: Bias and Prejudice 149Part IV: Comprehending Social Influence 163Chapter 11: Appreciating the Power of the Situation 165Chapter 12: Carrying Out Orders: Obedience 179Chapter 13: Getting into Line: Conformity and Social Norms 195Chapter 14: Persuading People to Part with Their Pounds 205Part V: Assessing Relationships, Groups and Societies 219Chapter 15: Interpersonal Relations: Liking, Loving and Living with Other People 221Chapter 16: Examining the Benefits and Dangers of Social Groups 245Chapter 17: Bridging Cross-Cultural Differences 261Part VI: The Part of Tens 273Chapter 18: Ten Questions for Getting the Most from Psychology Articles 275Chapter 19: Ten Great Ways to Delve Deeper into Social Psychology 287Index 295

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