Social Media, Technology, and New Generations

Digital Millennial Generation and Generation Z

Inbunden, Engelska, 2022

1 499 kr

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This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

Produktinformation

Utgivningsdatum2022-06-27
Mått159 x 229 x 18 mm
Vikt476 g
FormatInbunden
SpråkEngelska
Antal sidor190
FörlagBloomsbury Publishing Plc
ISBN9781498550703

Tillhör följande kategorier

Introduction: New Media Technologies, Social Media, Millennials, and Generation Z: An IntroductionAhmet Atay and Mary Z. AshlockSection 1: Social Media in Everyday LifeChapter 1: Strike a Po(z)e!: Generation Z’s Engagement with Fashion Brands on Social MediaSophie Nightingale and Cristina MiguelChapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community Ahmet AtayChapter 3: Everything is an App (Including Us): The Media Ecology of Generation ZBrian GilchristChapter 4: Millennials and the Gen Z in the Era of Social MediaAnca Serbanescu Section 2: Millennials and Generation Z in Different Contexts Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy for Recruitment and RetentionStephanie Smith and Michael Strawser Chapter 6: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College StudentsMary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smit