Social Media, Technology, and New Generations

Ahmet Atay is associate professor of communication at the College of Wooster. Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.

• Introduction: New Media Technologies, Social Media, Millennials, and Generation Z: An IntroductionAhmet Atay and Mary Z. AshlockSection 1: Social Media in Everyday LifeChapter 1: Strike a Po(z)e!: Generation Z’s Engagement with Fashion Brands on Social MediaSophie Nightingale and Cristina MiguelChapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community Ahmet AtayChapter 3: Everything is an App (Including Us): The Media Ecology of Generation ZBrian GilchristChapter 4: Millennials and the Gen Z in the Era of Social MediaAnca Serbanescu Section 2: Millennials and Generation Z in Different Contexts Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy for Recruitment and RetentionStephanie Smith and Michael Strawser Chapter 6: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College StudentsMary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smit