Prof. Dr. Shaun West is a professor of Product-Service System Innovation at Lucerne University of Applied Sciences and Arts, Switzerland, where he focuses on helping industrial firms develop and deliver innovative services and service-friendly business models. His research bridges strategy, innovation, and operations in the context of industrial services. Having previously worked for GE Energy Services (Italy), as VP Business Development at Sulzer (Switzerland), and for RWE (UK), he is also coordinating a Swiss 1MUSD project on the use of Smart Twins in complex industrial applications. Shaun holds an M.B.A. from HEC (Paris) and a Ph.D. from Imperial College London and is a member of the advisory board for the ASAP Service Management Forum and the Data Innovation Alliance.Prof. Dr. Jürg Meierhofer is head of the Smart Services group of the data innovation alliance and director of MAS Industry 4.0 and CAS Smart Service Engineering studies at the ZHAW Zurich University of Applied Sciences, Switzerland. The optimisation and design of data-driven value creation with smart services are common throughout his activities. After holding various management positions in the service and innovation sector, he has taught and researched at ZHAW since 2014. He leads cooperation projects with numerous industrial companies and regularly writes publications. Jürg holds a Ph.D. from ETH Zurich and an executive MBA from the University of Fribourg.Dr. Lennart Meier is a Senior Director in Oracle's Business Value & Strategy EMEA team, where he advises client executives on technology and its business impact. He brings over 20 years of experience across financial services, management consulting, and academia, including senior roles at Credit Suisse and Mastercard, strategic consulting with The Boston Consulting Group, and research at ETH Zurich. Lennart holds a Ph.D. in Electrical Engineering and Information Technology from ETH Zurich as well as a degree in Computer Science from Saarland University. He was awarded a scholarship by the German Academic Scholarship Foundation.
