Semiotics of Emoji

Marcel Danesi is a Professor at the University of Toronto, Canada. He is known for his work in semiotics and youth culture. He has published on the meanings of popular culture and how they inform social evolution. He has also written textbooks introducing linguistics and semiotics, and published a series of books on advertising as a sign system.

• 1. Emoji and Writing SystemsDefining EmojiWriting SystemsWriting as Social PracticeStylizationResearch Method 2. Emoji Uses Phatic FunctionEmotive Function StandardizationAmbiguityCulture-Coding3. Emoji Competence General FeaturesThe Emoji CodeCore EmojiPeripheral EmojiCompression4. Emoji SemanticsThe Thesaurus EffectFramingConnotationFacial EmojiBlendingThe Power of Images5. Emoji GrammarCalquingConceptualizationSyntacticsRebus WritingOverview6. Emoji PragmaticsPragmatic CompetenceSalutation Punctuation Other Pragmatic FunctionsSome Relevant Questions and Findings7. Emoji VariationCross-Cultural VariationUsage According to NationCultural CodingVisualityAdjacency Pair VariationCartoon Style Literacy8. Emoji SpreadEmoji-Only WritingEmoji TranslationsEmoji in AdvertisingEffort 9. Universal LanguagesArtificial LanguagesBlissymbolicsThe Emoji Code10. A Communication Revolution?The Global VillageEmoji as TrendThe Future of Emoji References

The main contributions of Danesi's work are, first, his report on the survey of a hundred eighteen to twenty-two-year-old university students - fifty males and fifty females - along with examples of their text messages.