Del i serien Bloomsbury Advances in Semiotics

Semiotics of Emoji

The Rise of Visual Language in the Age of the Internet

Häftad, Engelska, 2016

AvMarcel Danesi,Gregory Paschalidis

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Shortlisted for the BAAL Book Prize 2017Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

Produktinformation

Utgivningsdatum2016-11-17
Mått137 x 216 x 13 mm
Vikt227 g
FormatHäftad
SpråkEngelska
SerieBloomsbury Advances in Semiotics
Antal sidor208
FörlagBloomsbury Publishing PLC
ISBN9781474281980
UtmärkelserShort-listed for BAAL Book Prize 2017 (UK)

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Referensverk och tvärvetenskap inom Samhälle och politik

1. Emoji and Writing SystemsDefining EmojiWriting SystemsWriting as Social PracticeStylizationResearch Method 2. Emoji Uses Phatic FunctionEmotive Function StandardizationAmbiguityCulture-Coding3. Emoji Competence General FeaturesThe Emoji CodeCore EmojiPeripheral EmojiCompression4. Emoji SemanticsThe Thesaurus EffectFramingConnotationFacial EmojiBlendingThe Power of Images5. Emoji GrammarCalquingConceptualizationSyntacticsRebus WritingOverview6. Emoji PragmaticsPragmatic CompetenceSalutation Punctuation Other Pragmatic FunctionsSome Relevant Questions and Findings7. Emoji VariationCross-Cultural VariationUsage According to NationCultural CodingVisualityAdjacency Pair VariationCartoon Style Literacy8. Emoji SpreadEmoji-Only WritingEmoji TranslationsEmoji in AdvertisingEffort 9. Universal LanguagesArtificial LanguagesBlissymbolicsThe Emoji Code10. A Communication Revolution?The Global VillageEmoji as TrendThe Future of Emoji References