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Selling Today: Partnering to Create Value, Global Edition
Gerald Manning • Michael Ahearne • Barry Reece • Barry L Reece
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Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of "learn by doing" materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset. With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.
- Format: Pocket/Paperback
- ISBN: 9781292458632
- Språk: Engelska
- Antal sidor: 544
- Utgivningsdatum: 2024-09-23
- Förlag: Pearson Education Limited