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This volume describes new sales strategies devised by Miller Heiman Inc., the American sales training and consulting organization. Their system concentrates on revitalizing sales by focusing the entire organization on growing revenue and serving customers better. With examples from the world's best companies, it illustrates the benefits of this cross-functioning approach. There are case studies from other major companies, including Procter & Gamble, General Motors and Hewlett Packard.
- Illustratör: illustrations
- Format: Pocket/Paperback
- ISBN: 9780749434557
- Språk: Engelska
- Antal sidor: 320
- Utgivningsdatum: 2000-12-01
- Förlag: Kogan Page Ltd