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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
- Format: Pocket/Paperback
- ISBN: 9781349367825
- Språk: Engelska
- Antal sidor: 204
- Utgivningsdatum: 2009-01-01
- Förlag: Palgrave Macmillan