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SAGE Brief Guide to Marketing Ethics

Sage Publications • Sage Publications • Sage Publications

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232 sidor
2011

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of businessor marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

Författare: Sage Publications, Sage Publications, Sage Publications
Format: Pocket/Paperback
ISBN: 9781412995146
Språk: Engelska
Antal sidor: 232
Utgivningsdatum: 2011-05-17
Förlag: SAGE Publications