"This book allows you to understand the differences in the means at influencing foreign audiences. An analysis of Russian practice and Russian research in the field of public diplomacy, it contributes to the understanding of both the research area of public diplomacy itself and Russian foreign policy." — Tatiana A. Alekseeva, Professor and Chair of the Political Theory Department at Moscow State Institute of International Relations (MGIMO –University), Honored Scholar of the Russian Federation"This is a pioneering work, discussing the soft power aspects of the Russian foreign policy. While most of the existing studies concentrate on the formal instruments of the Soviet/Russian foreign policy, the authors discuss the role of public diplomacy and informal foreign policy instruments. Considering the quickly changing international political and technological environment, this approach makes the book highly relevant and interesting from both the academic and practical points of view." — Andrei V. Korobkov, Professor and Director of the Russian Studies Minor at Middle Tennessee State University, USA