Routledge Handbook of Business Events

Charles Arcodia is a Professor in Event Management in the Department of Tourism, Sport and Hotel Management, Griffith University, Australia. He is an experienced tertiary educator having taught and researched in universities for over 20 years. His primary areas of research are in event management, Tourism education and various tourism and related cultural issues. He has held leadership positions in a variety of educational and business service contexts.

• Introduction, Part 1: The World of Business Events, 1. Research Directions in Business Events: An Evaluation of Literature Reviews 1996-2019, 2. Building National Capabilities for Business Events, 3. Strategic Event Planning, 4. The Distribution Channel of Business Events, Part 2: Business Events Impact, 5. The Impact of Business Events, 6. Social Value of B2B Tradeshows, 7. The Importance of Business Events for Rural Women in Business, 8. Individual Attendees’ Value of Business Events, Part 3: Business Events and Sustainability, 9. The Application of Corporate Social Responsibility Principles to Corporate Meetings, 10. Sustainability Developments at Conference Centres: A Greener Future for Business Events, 11. Alternative Venues for Business Events, 12. The Role of Convention Visitor Bureaus in Business Events, 13. Business Events and Sustainability Policies, 14. Indigenous Business Events and Organisational Legitimacy, Part 4: Business Events and Technology, 15. Smart Technologies and the Future of Business Events, 16. Technology Innovation in Business Events, 17. An Overview of Virtual Business Events: Can Everyone Hear Me?, Part 5: Business Events Marketing and Sponsorship, 18. Business Events Enhancing Destination Competitiveness, 19. Business Events as a Differentiation Strategy for Tourist Destinations, 20. The Role of DMOs in Business Events, 21. Approaches to Business Event Sponsorship: The Case of Agrochemex, 22. Social Media Marketing for Business Events, Part 6: Business Events Operations, 23. Business Events and Hospitality, 24. Business Events and Chinese Hospitality, 25. Designing and Developing Content for Collaborative Business Events, 26. Risk and Crisis Management and Business Events: A Destination Perspective. Conclusion.