Youna Kim is Professor of Global Communications at the American University of Paris, France, and previously taught at the London School of Economics and Political Science, UK. She is the author and editor of eleven books, including Women, Television and Everyday Life in Korea: Journeys of Hope (Routledge, 2005), The Korean Wave: Korean Media Go Global (Routledge, 2013), The Soft Power of the Korean Wave: Parasite, BTS and Drama (Routledge, 2021), and Introducing Korean Popular Culture (Routledge, 2023).