Rhetorics of Popular Culture

ROBERT R. ROOT, JR., is Professor of English at Central Michigan University.

• Figures Preface Part I. Preliminaries The Nature of Popular Culture The Elements of Rhetoric Part II. Rhetoric and Advertising The Rhetoric of Direct Mail: The Verbal Pitch The Rhetoric of Print Advertising: The Visual Pitch The Rhetoric of Television Commercials: The Video Pitch Part III. Rhetoric and Advocacy The Rhetoric of Reviewing: Advocacy, Art, and Judgment The Rhetoric of Speculation: Science and Pseudo-Science, Advocacy and Evidence The Rhetoric of Opinion: Advocacy, Public Affairs, and Logic Part IV. Rhetoric and Entertainment A Listener's Guide to the Rhetoric of Popular Music A Viewer's Guide to the Rhetoric of Television A Reader's Guide to the Rhetoric of Popular Fiction Notes Appendix: Suggestions for Study Select Bibliography on Popular Culture Select Bibliography on Rhetoric Index