Revolutionizing Product Development

Quantum Leaps in Speed, Efficiency and Quality

Häftad, Engelska, 2011

299 kr

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Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six years of in-depth, systematic, worldwide research, they present proven principles for developing the critical capabilities for speed, efficiency, and quality that have worked again and again in scores of successful Japanese, American, and European fast-cycle firms.The authors argue that to survive, let alone succeed, today's companies must construct a new "platform" -- with new methodologies -- on which they can compete. Using their model for development strategies, Wheelwright and Clark show that firms can create a solid architecture for the integration of marketing, manufacturing, and design functions for problem solving and fast action -- particularly during the critical design-build-test cycles of prototype creation.They demonstrate further how successful firms such as Honda in automobiles, Compaq in personal computers, Applied Materials in semi-conductors, Sony in audio equipment, The Limited in apparel, and Hill-Rom in hospital beds have employed recent methodologies to bring new products to market at break-neck speed. Such innovations include design for manufacturability, quality function deployment, computer-aided design, and computer-aided engineering.Finally, Wheelwright and Clark emphasize the importance of learning in the organization. Companies that consistently "design it right the first time" and follow a path of continuous improvement in product and process development have a formidable edge in the crucial race to market.

Produktinformation

Utgivningsdatum2011-11-22
Mått156 x 234 x 36 mm
Vikt496 g
FormatHäftad
SpråkEngelska
Antal sidor392
FörlagSimon & Schuster
ISBN9781451676297

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Företagsekonomi inom Ekonomi och Ledarskap

ContentsPREFACECHAPTER 1 Competing Through Development CapabilityThe New Industrial Competition: Driving Forces and Development RealitiesAssessing the Promise and Reality: The A14 Stereo ProjectThe Characteristics of Effective DevelopmentThe Fast-Cycle CompetitorThe Plan for the BookCHAPTER 2 The Concept of a Development StrategyA Framework for Development StrategyTechnology Planning and StrategyProduct/Market Planning and StrategyDevelopment Goals and ObjectivesThe Aggregate Project PlanProject ManagementPost-Project LearningHonda: An Example of Development Strategy in ActionCHAPTER 3 Maps and Mapping: Functional Strategies in Pre-Project PlanningThe Concept of Functional MapsThe Mapping ProcessApple Computer: The Need and Opportunity for MapsCHAPTER 4 The Aggregate Project PlanAggregate Project Plans: Promise and RealityTypes of Development ProjectsUsing Project Types: The BenefitsDeveloping an Aggregate Project PlanCHAPTER 5 Structuring the Development FunnelBasic Concepts and Their ApplicationCreating the Development Funnel: Alternative ModelsDiagnosing and Correcting Critical Issues in the Development FunnelCHAPTER 6 A Framework for DevelopmentBasic Elements of the FrameworkThe Framework for Development at Medical Electronics IncorporatedApplying the Development Framework: Comparing Four ApproachesCreating an Effective Development Process: Common Themes and Basic PrinciplesCHAPTER 7 Cross-Functional IntegrationThe MEI ExperienceA Framework for Cross-Functional IntegrationAchieving Cross-Functional IntegrationCHAPTER 8 Organizing and Leading Project TeamsProject Organization and LeadershipThe Heavyweight Team StructureBuilding Capability for Multiple ApproachesCHAPTER 9 Tools and MethodsA Framework: The Design-Build-Test CycleStructured Methodologies for Effective Problem SolvingComputer-Based SystemsAppendix to Chapter 9CHAPTER 10 Prototype/Test CyclesThe Traditional Approach to PrototypingPrototyping: A Managerial PerspectiveMatching Prototyping and Development Project RequirementsCHAPTER 11 Learning from Development ProjectsA Framework for LearningCapturing Insight and Learning to Change the Development ProcessThe Project Audit: A Framework for LearningConclusions and ImplicationsCHAPTER 12 Building Development CapabilityFour Approaches to Building CapabilityBuilding Capability: A Comparison of AlternativesCreating New Development Capability: General ObservationsChanging Behavior and Overcoming ObstaclesBuilding Capability: Management LeadershipNOTESINDEX