Rethinking Chinese Cultural Identity

Min Ding is Bard Professor in Marketing at Smeal College of Business, and an Affiliated Professor in College of Information Sciences and Technology, the Pennsylvania State University, and Director of Institute for Sustainable Innovation and Growth (iSIG) at School of Management, Fudan University. His current work focuses on: Artificial Empathy; Fair Development; Logical Creative Thinking; Customer Value Maximization; and China, including its economic and culture development. In general, his research focuses on providing tools and insights that have high value to the practice.Min received the Maynard Award in 2007, Davidson Award in 2012, and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010). He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the author of several books that include Hualish (Chinese Edition, 2018, Fudan Press), The Bubble Theory (2013, Springer; Chinese Edition, 2018, Fudan Press), The Chinese Way (2014, Routledge), and The Enlightened, a novel.

• Preface.- Hualish - The New Conceptual Label.- The Culture Design Paradigm (CDP).- Assessing Hualish through the Lens of CDP.- The Recipe Path.- The Example Path.- The Normative Path - Humanistic Hualish (HH).-  Epilogue.