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As social media scholarship matures, early optimism has been replaced by a more complex and arguably gloomier picture of the role of digital media platforms in our lives. This incisive Research Handbook showcases the academic community’s responses to key societal challenges posed by evolving social media ecologies.Multidisciplinary and international in outlook, leading contributors present wide-ranging and balanced coverage of social media research, including non-Western settings and the Global South. Chapters explore emerging interdisciplinary research methods which support the increasingly sophisticated, theoretical understanding in the field. They also debate the complex ethical issues confronting social media scholars today.Students and early career researchers in communications, digital media and sociology will find this a highly valuable book. Due to its inclusion of diverse contexts and locales, this book will also be of interest to experienced researchers and academics.
Edited by Marko M. Skoric, Associate Professor, Department of Media and Communication, City University of Hong Kong, Hong Kong and Natalie Pang, Associate Professor, Communications and New Media Department, National University of Singapore, Singapore
Contents:Introduction to the Research Handbook on Social Media and Society:social media scholarship reaches maturity xviiMarko M. Skoric and Natalie PangPART I SEXUALITY, GENDER AND FAMILY1 Social media and performative parenting 2Sun Sun Lim and Yang Wang2 Factors predicting parental mediation in adolescents’ social media use 12Liang Chen and Xiaoming Liu3 Visible, controlled, and persistent: an affordances approach tounderstanding social media for transnational parenting amongmigrant mothers 27Barui K. Waruwu4 Mapping technology-facilitated sexual violence in Singapore 42Shivani Gupta, Francis Luis Medado Torres, Sharon Yvette XiomaraRosamor ’n Doen, Jungup Lee, Bimlesh Wadhwa and Michelle HoPART II CULTURE AND POLITICS5 Religious influencers and socially mediated cultural politics 58Annisa R. Beta6 The populist rhetoric of crowdfunding on digital media 70Roei Davidson7 Social media and crisis research 84Patric R. Spence and Xialing Lin8 Social media and reconciliation in post-conflict societies 98Juma Kasadha9 Consumers, commons, collectives: K-pop’s digital corps de ballet 112Liew Kai Khiun and Sun MeichengPART III CIVICS AND POLITICS10 Monitoring and reputation: principal–agent relationships andthe role of social media in political representation 125Andrea Ceron11 Political implications of disconnective practices on socialmedia: unfriending, unfollowing, and blocking 135Qinfeng Zhu12 Teflonic social media behavior: why users refrain fromparticipating in political discussions and why it matters 148Márton Bene, Tamás Tóth and Manuel Goyanes13 The affective resonance of norm-violation rhetoric in social media 161W. Russell Neuman, George E. Marcus and Michael B. MacKuen14 Socio-technical and cultural threats to social movements in theGlobal South: vignettes from Indonesia 181Abdul Rohman15 Strategic public participation in the digital age: the case of theAustrian ‘Green Book’ 194Noella Edelmann, Valerie Albrecht and Peter ParycekPART IV RESEARCH METHODS AND PEDAGOGIES16 Big data analytical methods 211Hai Liang17 Public opinion analytics with social media 224Kokil Jaidka18 Ethnographic approaches to digital folklore 239Gabriele de Seta19 Looking back on the scroll back: reflections on the socialmedia scroll back method 254Claire Moran, Elianne Renaud, Taylor Annabell, Fan Yang andBrady Robards20 A critical review of media and communications scholarship onmessaging apps 269Emma Baulch, Amelia Johns and Ariadna Matamoros-Fernández21 How can we take advantage of students’ social media skills inthe classroom? An international exploration 286Maria-Jose Masanet and Carlos A. ScolariIndex 302
‘Taking a broad approach to social media scholarship, this book offers timely, comprehensive, and internationally diverse perspectives on how social media affects our cultural, political, and social lives. It is a milestone for our theoretical and methodological understanding of social media and an indispensable resource for students and scholars across the globe.’