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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
- Format: Inbunden
- ISBN: 9781403974709
- Språk: Engelska
- Antal sidor: 190
- Utgivningsdatum: 2006-12-20
- Förlag: Palgrave USA