Reengineering the University

How to Be Mission Centered, Market Smart, and Margin Conscious

Häftad, Engelska, 2017

AvWilliam F. Massy

459 kr

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Higher education expert William F. Massy's decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America's traditional universities. In Reengineering the University, he addresses widespread concerns that higher education's costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change. An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to explain the forces at work on universities and the flaws in the academic business model. Ultimately, he argues that computer models that draw on data from college transaction systems can help both administrators and faculty address problems of educational performance and cost analysis, manage the complexity of planning and budgeting systems, and monitor the progress of reform in nonintrusive and constructive ways.Written for institutional leaders, faculty, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities, Reengineering the University shows how, working together, administrators and faculty can improve education, research, and affordability by keeping a close eye on both academic values and the bottom line.

Produktinformation

Utgivningsdatum2017-03-21
Mått152 x 229 x 18 mm
Vikt499 g
FormatHäftad
SpråkEngelska
Antal sidor304
FörlagJohns Hopkins University Press
ISBN9781421422749
UtmärkelserWinner of Typographic Jacket 2017 (United States)

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Preface1. Understanding the Traditional UniversityProblems and OpportunitiesAssets Worthy of PreservationWhy Traditional Universities Do What They DoImplications for Tuition and Cost ContainmentBusiness Models and Value Propositions2. The Reengineering ChallengeFlaws in the Academic Business ModelBuilding a Reengineering PortfolioImplementation ConsiderationsResponsibilities for Reengineering3. The New Scholarship of TeachingConceptual UnderpinningsIllustrative ApplicationsTwo "Outside the Box" ProposalsOrganizing for Improvement4. The Cost of TeachingAlternative ApproachesDesign of Teaching SystemsModeling from University Transactional DataExtending the Model across the CampusAreas of Application5. Financial Planning and BudgetingEnvisioning University InformationCoherent Financial PlanningCoherent Resource AllocationA Model for Balancing Mission and MarginConclusionAppendixesA. Teaching and Learning PrinciplesB. Course-Based ABCC. Computer-Aided Course DesignD. Incremental Cost of EnrollmentE. Smart What-Ifs in the Course-Based ABC ModelF. Margin Equivalents for Start-Up ProgramsG. Extensions to the Mission-Margin ModelNotesBibliographyIndex

Massy's in-depth yet highly accessible analysis is a must-read for any academic leader. Academic Leader Massy has done an excellent job of explaining the interaction between the university budget, which creates the margin, or the financial return on investment, and the role of teaching and learning being core to the university mission. He spends considerable time helping integrate and resolve the two dimensions of mission and margin. Canadian Journal of Higher Education

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