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To reshape the field of development communication, Redeveloping Communication for Social Change proposes situating theory and practice within contexts of power, recognizing both the ability of dominant groups to control and the potential for marginal communities to resist. Contributors from communication and anthropology explore the global and institutional structures within which agencies construct social problems and interventions, the discourse guiding the normative climate for conceiving and implementing projects, and the practice of strategic interventions for social change. Examining early and emerging models of development, power dynamics, ethnographic approaches, gender issues, and information technologies, they speculate how a framework accounting for power might contribute toward new directions and applications in the field. Instead of mourning the demise of development communication, this volume should provoke critical debate that will help us change our approaches to meet new challenges.
Karin Gwinn Wilkins is assistant professor in the Department of Radio-Television-Film at the University of Texas at Austin, with joint appointments in the Center for Asian Studies, the Center for Middle Eastern Studies, and the Population Research Center.
Chapter 1 1. IntroductionPart 2 Part I: Reconceptualizing Development Communication TheoryChapter 3 2. Gendered Agendas: Dialogue and Impasse in Creating Social ChangeChapter 4 3. Governing Reproduction: Women's Empowerment and Population PolicyChapter 5 4. Reinventing Development Support Communication to Account for Power and Control in DevelopmentChapter 6 5. Cultural Hybridity and the Public SpherePart 7 Part II: Reconsidering Development Communication PracticeChapter 8 6. Communication for Social Change among Mexican Factory Workers on the Mexico-U.S. BorderChapter 9 7. Power and Praxis in Development Communication Discourse and MethodChapter 10 8. A Discursive Perspective on Development Theory and Practice: Reconceptualizing the Role of Donor AgenciesChapter 11 9. Mexican Popular Culture and Development: An Intertextual History of Agustin Lara's AventureraChapter 12 10. Same-Language Subtitling on Indian Television: Harnessing the Power of Popular Culture for LiteracyChapter 13 11. Civil Society and Citizens' Media: Peace Architects for the New MillenniumPart 14 Part III: New DirectionsChapter 15 12. Place, Power, and Networks in Globalization and PostdevelopmentChapter 16 13. Border Crossings: Gender, Development, and CommunicationChapter 17 14. The Contexts of Power and the Power of the MediaChapter 18 15. Accounting for Power in Development Communication