Y. K. SHETTY is Professor of Management at the College of Business at Utah State University and has spent many years engaged in research on the problems of productivity, quality, and innovation at the firm level. He is the author of numerous articles and is the co-editor, with Vernon M. Buehler, of the Quorum book Productivity and Quality Through Science and Technology (1988).VERNON M. BUEHLER is Emeritus Professor of Business Administration and founder and former director of Partner's Program, College of Business, Utah State University. He is the author of many articles that have appeared in such publications as Academy of Management Journal and Management Review and is the co-editor, with Y. K. Shetty, of several books on competition in business.CONTRIBUTORS include Thomas J. Peters, Lester C. Thurow, George M.C. Fisher, John Kendrick, C. Jackson Grayson, W. Edwards Deming, Joseph M. Juran, Philip B. Crosby, Steven C. Wheelwright, Rosabeth Moss Kanter, Armand V. Feigenbaum, Wickham Skinner, Martin Starr, John Young, Julie Holtry, Lewis C. Veraldi, William W. Scherkenbach, Ed Finein, Paul A. Allaire, Douglas N. Anderson, Wayne R. Pero, F. Kenneth Iverson, Rodney J. Falgout, Andrew S. Grove, Theodore A. Lowe, Robert A. Cowie, H. Don Ridge, Joseph Collier, Bobby Inman, Arden C. Sims, Richard S. Sabo, John R. Black, Clifford J. Ehrilich, Mark Shepard.